StoryVisAI
Phone screens showing short-form vertical video, used as the poster frame for a founder story
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Social9:16 vertical0:45

Why We Started

A vertical founder story for Reels and Shorts, with hook variants A/B tested in the first two seconds.

The prompt

A 45-second vertical founder story about starting a company after being told no eleven times. First-person, no music swell, no inspirational stock lines. Give me four different opening hooks for the same script.

  • Style: Handheld, natural
  • Voice: First person
  • Hooks: 4 variants
  • Captions: Word-level
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How it opens

The eleventh no came by email, at 4pm on a Friday, and it was two sentences long. I read it twice, then opened a document and started writing down what they were all actually saying.

Scene breakdown

  1. 0:00

    Hook A: the eleventh no, read aloud verbatim.

  2. 0:09

    What every rejection had in common.

  3. 0:24

    The thing we built to answer it.

  4. 0:38

    Where it is now. No swell, no logo card.

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